Inspired by the UN global call to creatives, and recognizing the power of art, UNDP South Africa launched a similar call specific to South Africa. The objective of the call was to help translate critical public health messages related to COVID-19. The themes for the call included personal hygiene, physical distancing, knowing the symptoms, myth busting and kindness contagion.
By the closing date, UNDP received 72 exciting creative submissions from over 50 creatives were received. The creative submissions ranged from music videos, poems song recordings to cakes, comic strips and digital art. One such submission was that from the Human Innovation Project which, inspired by the Kindness Contagion theme, pulled together over 25 artists from across Africa to help intensify the message of spreading kindness. The project partnered with the South African Creative Industries Incubator (SACII) to achieve this.
UNDP partnered with SACII to collaborate on the release and marketing of the song as an African response to the COVID19 pandemic by the creative community from various parts of the continent and as a way of intensifying COVID-19 messaging encouraging acts of kindness. This also provided an opportunity to showcase other artworks received via this call. A selection of the artworks, both from SA and abroad that intensify messages were selected for profiling in this quest. The South African pieces were developed during stage 5 lockdown whist the global ones were at different stages depending on their country of origin.